To create value for our clients and inspiring experiences for our tenants. PURE and Simple!
We see our tenants as our greatest asset. They are the eyes, ears, and story tellers of our properties. They transform our buildings into communities. We understand this and base our approach on the idea that we can make a positive impact in our community by being aware of this notion and striving to improve and innovate every day.
Michael has been in this business for decades and has seen the best and worst of property management. His experience brings perspective and genuine leadership to the PURE team. “The one thing I’ve taken away from my experience and applied to the PURE model is that we are here to serve our tenants and demonstrate value to our investors in the same stroke of the brush. Respect, financial prudence, and responsiveness are at the forefront of our minds every day as owners so our tenants, our team, and our investors can all be successful and content.”
Anne Ficeli learned early on in her career that providing excellence in communication and service combined with responsiveness are crucial to success. As President of PURE, Ficeli is the key component to building and supporting a team of talented, respectful, and motivated individuals who understand what it takes to serve tenants and clients. Ficeli arrived to PURE from Colliers International where she led a team that managed more than 7 million square feet of commercial, residential high rise, and historic properties. Her experience in the industry spans more than 25 years.
Ryan Wheeler has nearly two decades experience as a property owner, developer, and asset manager for a portfolio exceeding $300 Million. Wheeler has a broad range of experience as an upscale property owner and has worked closely with municipalities such as Historic Preservation Commission, City of Grand Rapids, and State of Michigan. Additionally, Wheeler is responsible for managing assets for The Warner Building and Hyatt Place Downtown.
Jason Wheeler has been connecting tenants to the community for more than two decades. Wheeler has been instrumental in developing strategic marketing campaigns responsible for generating company revenue and facilitating resident retention. Wheeler currently directs a team that has stabilized hundreds of residential units as well as hundreds of thousands of commercial square feet. As an owner/investor in a several hundred-million dollar portfolio of commercial and residential real-estate, Wheeler can relate to both the investors and management team on a deeper level.
Erin has over 25 years of accounting experience, of which 13 were spent in the real estate market. Her tenure in the real estate market started as a staff accountant in property management. She was responsible for maintaining accounting records, budgeting and managing cash flows for both commercial and residential properties. She was able to move into a leadership position and transitioned into maintaining the accounting records and budgeting for the company as well.
Jan Jordan has 30 years of accounting experience and customer service. Jan tries to create a positive experience for our tenants, clients, and property owners. Her role as an Accounting Assistant is to make sure our book-keeping and payment processing is done with transparency and integrity. Our department works tirelessly to maintain a fiscally healthy firm.
Stephanie Sweet brings a diverse skill set and decades of experience to PURE. She has assumed command of the firm’s property management software and HR duties, all the while assisting in marketing and resident engagement strategies. She is the first point of contact with residents and potential clients and is often assisting the leasing staff in resident communications. Her experience in a variety of aspects of property management has made Stephanie a true asset to PURE.
Kelli arrived to Michigan from California in 2018 and after changing her professional path from hospitality to property management, she joined PURE in 2020. She brings extensive sales experience and has become loved by our residents for her communication and personal approach to leasing. As a property manager, Kelli works directly with our tenants, vendors, and facilities director on property improvements and systems to maintain our thriving communities.
Ashlee joined the PURE team in 2021 with 8 years of experience within the industry, including leasing, marketing, and management. She has an extensive background in student housing, multi-family living and new development. Ashlee works directly with our maintenance and leasing staff to provide exceptional customer service and memorable living experiences at our properties.
Garrett arrived to PURE in 2020 from California where he worked in the hospitality industry for years. A graduate from Full Sail University in Florida, Garrett quickly found success within the property management industry. His extensive experience as a handy man complimented his people skills which has benefited both PURE’s commercial and residential clients.
With more than 25 years in the construction management industry, Colin brings extensive knowledge in both the field and management aspects of our business. He has experience with commercial, mixed-use, retail, multi-family and hospitality construction as well as occupied renovations.
Nolan was hired by PURE in 2020 as a facilities technician. He has more than four years of experience in the field and extensive knowledge of PURE’s commercial and residential portfolio. Nolan currently focuses on PURE’s urban core properties in the greater Grand Rapids area.
Billy Pierson brings decades of technical knowledge, property management experience, and customer service to the PURE team. He was employed at one of West Michigan’s largest property management firms prior to joining PURE. His skill set has made him an asset to our multi-family and mixed-use portfolios. Billy currently serves as a maintenance technician for both our residential and commercial spaces.
Scott joined PURE as a facility technician in 2022 and brings more than a decade of experience in facility maintenance, construction, and property management. Prior to coming to PURE, Scott was employed by one of the region’s most decorated and respected developers and property managers. Scott coordinates and performs work orders for both residential and commercial properties with PURE, engages with residents and tenants on a number of items, and consistently is regarded by tenants for his customer service and industry knowledge.
Rachel values gaining trusting relationships with colleagues and customers. Her experience in customer service has helped strengthen the leasing department’s connection with our residents and plays a significant role in fostering a positive relationship with our PURE’s tenants.
Hailey brings a well-rounded skillset to the PURE team including marketing, social media campaign creation, and leasing experience. Hailey has a degree in Spanish, International Business, and Marketing that are valuable to the PURE leasing team’s ability to connect with our diverse audience and assist the marketing department in campaign creation.
