PURE Mission Statement
Our mission is to create inspiring residential and commercial experiences for our tenants through personality, technology, and more than a century of combined experience. Our team is committed to helping you find the right place to live, entertain, express, and enjoy your life. PURE and simple!
We create culture not only within our own company, but also within the communities we manage. We interact with current and potential tenants differently than our competitors. That’s because we view the relationship differently. Our tenants are our lifeblood. We recognize that full units and happy tenants create stable and profitable developments, so we focus on finding stable tenants and retaining them. We do this by making their life in our communities safe and enjoyable. We expand the experience of where they live by connecting them with their neighborhood.
It all starts with a team mentality! We practice what we preach. At PURE we work together toward a common goal of making your life easier by choosing us for your new home or business.
I’ve been in this business for decades and have seen the best and worst of property management. The one thing I’ve taken away from my experience and applied to the PURE model is that we are here to serve our tenants and demonstrate value to our investors in the same stroke of the brush. Respect, financial prudency, and responsiveness are at the forefront of our minds every day as owners so our tenants, our team, and our investors can all be successful and content.
Anne Ficeli CPM®
PresidentI learned early on in my career that providing excellence in communication and service combined with responsiveness are keys to success in this business. As President of PURE, my priority is to build and support our team of talented, respectful and motivated individuals who understand that serving our tenants and our clients is our primary goal. What sets our team apart is that we take this personally; we take pride in what we do and treat all of our properties as if they are our own.
Principal PartnerPURE Real Estate Management is the result of our desire to create a tenant-focused property management firm that understands and appreciates our two biggest assets; 1) our tenants and 2) our properties. We stand by our word and we are committed to creating sustainable communities that tenants can appreciate and enjoy.
Director of CommunicationsI’m here to connect our tenants to the community, the PURE team, and the resources we have that can make their experience in our properties more enjoyable and fruitful. I believe if you love where your home we are a successful firm!
Facilities DirectorI’ve been in property maintenance most of my career and I’ve learned to treat our properties as if it were my own home. We will always be courteous and responsive to your maintenance needs.
Property AccountantFinances are a sensitive subject between tenants and a property manager and it all comes down to knowing you can trust someone to look out for you. I took this position with PURE because I want to bring trust and transparency to our business model. We make paying rent easy and I am here help.
Leasing SpecialistWith decades of experience in leasing and property management I understand finding a home in a growing community like West Michigan can be a challenge. You can rely on me to make this process smooth and enjoyable for you. When you’re happy, we’re happy!
Maintenance TechnicianI’ll be one of the faces you see most because I’m here to keep our properties clean, safe, and maintained. Don’t worry if you’re having issues or if something needs attention…just give us a call and I’ll be there in a flash!