GR property managers focus on amenities in competitive rent market

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MiBiz – February 16, 2020

GRAND RAPIDS — As competition in the rental housing market heats up across West Michigan, property managers are turning to new kinds of exclusive amenities for their residents.

That’s led Rockford Property Management LLC, the property management arm of Rockford Construction Co. Inc., to offer “Rock Perks,” discounts and offers for local businesses and experiences that are exclusive to residents at the facilities it operates.

“Across the industry, I think it’s recognized there are more apartments online, not just in Grand Rapids, but nationwide,” said Monica Steimle-App, executive vice president of real estate development at Rockford Construction. “People have choice. Whether it’s within a building or an experience amenity, residents choose what their experience is going to be as opposed to just a space.”

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